A Note About the Company…
bluGloss creates confident online consumers of home décor. For those who aren’t willing to sacrifice style despite their busy lives, bluGloss is a hive of design inspiration and thoughtfully curated product. As the next generation home décor site, bluGloss gives consumers the tools to efficiently, effectively and enthusiastically design a perfect space for any life stage, providing the spark that turns a stagnant state of inspiration into an active state of implementation.
Your Design Partners,
The bluGloss Team
A Note About the Founders…
Andrea Helft and Amy Joachim met under duress, while they were each desperately searching for a solution that would help them navigate the pandora’s box that is shopping for home decor.
Andrea, who up to that point had been a decisive entrepreneur with a career focused on starting and running successful consulting businesses, was struggling with suddenly feeling like a deer in headlights as she tried to take on what she thought should be the simple process of decorating her new home. She didn’t know where to start, or how to evaluate whether product would work cohesively in her space.
Amy, who’d been a strategic legal and business advisor to tech companies in Silicon Valley, was suddenly flummoxed by the lack of options to help reduce the uncertainty and timidity she felt as she attempted to decorate her newly remodeled home. She found great resources that helped her visually identify what she liked, but nothing that would guide her through the process of determining whether or how to make that visual a reality in her space.
Stuck in home decorating inertia, Andrea and Amy threw each other a proverbial lifeline: they created bluGloss; a company built to create confident consumers in the world of home decorating. They now aim to share their creation with consumers everywhere.